Day 1: Uniqify

• Target group

• Problems

• A good product/service idea

• Vision & Mission for business

IDEATION

01. DELPHI IDEATION – Fast ideation and sharing ownership of ideas

Each team member develops or picks one favourite idea. In pairs, they work on 1 idea on 1 A2 piece of paper. Do several rounds and shift pairs/ideas.
See method procedure and example for Delphi Ideation.

02. BRAIN POOL WRITING – Empty your head and document your ideas.

Every team member has a pile of A4 paper. One idea is sketched and commented on per sheet of paper. The paper is then placed in the middle of the table. When a participant runs out of ideas, a piece of paper is taken from the pool in the middle of the table and the idea is used either for improvement or as inspiration for a new idea (on a new sheet of paper).
See method procedure and example for Brain Pool Writing.

03. FORCED RELATIONSHIP – Thinking outside the box

Groups generate ideas on how to solve their problem by developing a product, service or solution for the target group. 20 minutes forced ideation with “Forced relationship” using slides on website as inspiration.
See method procedure and example for Forced Relationship.

04. CLUSTERING – Overview and sharing

Using gut instinct and intuition is just as good as rational arguments. Start the sorting process looking at the post-its and thinking: “what is this about?” Is it about being able to move the service around? And give the themes a headline such as “mobility”, “game on game”, “self-service”, etc.
See method procedure and example for Clustering.

NEED

05. FRAME THE PROBLEM – Focus your effort

This should set a direction, not just limitations. They need to make their expectation for a solution explicit by defining or redefining important criteria for the proposal.
See method procedure and example for how to frame the problem

06. CHALLENGE CHECK – multiple perspectives on needs

What are the challenges within the chosen area (technology, information, market, etc.)
See method procedure and example for making a challenge check

07. EXPLORE – what is already out there?

Explore the existing solutions and suppliers: Who else is out there offering either the same kind of service or
services to the same target group? Look for ways to differentiate and be unique.
If you need to explore use the internet: E.g. Google.
See method procedure and example on to explore.

08. VISION – overall direction

For the business concept: what are the overall goals and aims for the business?
See method procedure and example for making a vision

09. MISSION – what is it about?

For the business concept: “what is it about and why is it relevant?”
See method procedure and example for making a mission

10. SELECT IDEA - concretise vision/mission

The group selects the idea most in line with the Mission and Vision, and that meets success criteria.
See method and example on how to select ideas

11. PRESENT THE IDEA – get feedback

Make a 2-minute oral presentation (may be supported by sketches) that explains the problem, the idea and relevance to the target group.

Present the idea (or 2 top ideas) to another group along with the criteria and assignment. Get feedback and revise/decide.

Present the idea to an expert. Get feedback and revise.

See method and example on how to present the idea.

The subthemes Uniqify, Verify, Businessfy and Convincify each represent a number of tools and methods for a day.

At the end of the day the groups delegate the subthemes to individual group members; each member read through a section and prepare to present the options the following morning.