START OF DAY PLANNING ASSIGNMENT
Each group member present the tools and method from the section the person has prepared.
The group then prepare the tasks for the day and the methods to be used. This plan is presented to the supervisor.
Each group member present the tools and method from the section the person has prepared.
The group then prepare the tasks for the day and the methods to be used. This plan is presented to the supervisor.
Based on the main idea, the team must challenge their idea by focused ideation on a single aspect at a time. Suggest rounds of 15 minutes using either Post-it (general purpose) or A4 (detailed purpose) on the following aspects:
*Processes: (Products:manufacturing processes, organisation of production processes), (service; alternative time, sequences and links), both Product & service: the way the service/product comes to market/customer.
See method procedure and example for ideating for value
We are looking for interesting and promising combinations of products, process, technology, supply, organisation and experience. Keep an eye out for clear profiles, coherence between aspects and the success criteria defined. Allow for changing the assignment if an interesting new direction occurs.
The team must define where and how the entire concept adds value and differentiates itself.
See method procedure and example for composing a product / service concept.
The group should define what type of information they need to carry on developing the product/service concept.
See method procedure and example for defining your information needs
The team must actively search for information using:
If you need specific scientific material use the library’s databases, e.g. via Aalborg University Library:
If you look for patents:
Explore the existing solutions and suppliers: Who else is out there offering either the same kind of service or services to the same target group? Look for ways to differentiate and be unique.
See method procedure and example for organizing your information material
The team must define how their product/service turns into a business by identifying the business model:
Who is going to pay? and for what?
Why are they paying?
How are they paying?
See method procedure and example for the business model
What and where is the market for the business?
Make a 2-minute oral presentation (supported by sketches) that explains the product/service concept, the business concept.
Present the business concept to another group along with the criteria and assignment. Get feedback and revise.
Present the business concept to an expert. Get feedback and revise.
See method procedure and example for how to present the concept
The subthemes Uniqify, Verify, Businessfy and Convincify each represent a number of tools and methods for a day.
At the end of the day the groups delegate the subthemes to individual group members; each member read through a section and prepare to present the options the following morning.
Contact AAU
Aalborg University
Fredrik Bajers Vej 7KAalborg University
P.O. Box 159
DK-9100 Aalborg
Phone: +45 9940 9940
Mail: aau@aau.dk
CVRnr: 29102384
Eannr: EAN