START OF DAY PLANNING ASSIGNMENT
Each group member present the tools and method from the section the person has prepared.
The group then prepare the tasks for the day and the methods to be used. This plan is presented to the supervisor.
Each group member present the tools and method from the section the person has prepared.
The group then prepare the tasks for the day and the methods to be used. This plan is presented to the supervisor.
Define (only) 2 key selling points that are indicative of the main rational argument for buying the product/service (from customer point of view).
See method procedure and example for the unique selling points
Define (only) 2 key selling points that are indicative of the main emotional argument for buying the product/service (from customer point of view).
See method procedure and example for the emotional selling points
Use 7 minutes to investigate whether your business concept can be scaled up or down and relate to markets and/or customers. If so, define what the efforts to make these changes are.
See method procedure and example for making it scalable
Use 7 minutes to investigate whether your business concept can be changed to relate to other customers or markets. If so, define what the efforts to make these changes are.
See method procedure and example for making it flexible
Use 7 minutes to investigate whether your business concept can generate new businesses at a later stage. Is there a possibility for a spin-off company specialising in part of the service? Is there a natural development in the product portfolio, such that new products or family of products could be developed?
Long-term (Five-year) goals:
State specific, measurable objectives.
State market share objectives.
State revenue/profitability objectives.
See method procedure and example for setting the goals and objectives
Make a plan for how to roll out the business and market it:
Segmentation of costumers
Price strategy
Promotion and advertising
Make a 2-minute oral presentation (supported by sketches) that explains how the product/service and business concept will be realised.
Read more on how to rehearse the pitch
Compose your presentation of MAXIMUM 5 minutes in PowerPoint (.ppt) or PDF covering at least the Pain, the Cure and the Profit.
See method procedure and example for how to complete the presentation
Contact AAU
Aalborg University
Fredrik Bajers Vej 7KAalborg University
P.O. Box 159
DK-9100 Aalborg
Phone: +45 9940 9940
Mail: aau@aau.dk
CVRnr: 29102384
Eannr: EAN