Day 4: Convincify

START OF DAY PLANNING ASSIGNMENT

Each group member present the tools and method from the section the person has prepared.

The group then prepare the tasks for the day and the methods to be used. This plan is presented to the supervisor.

DESIRE

26. UNIQUE SELLING POINTS – define why this is better

Define (only) 2 key selling points that are indicative of the main rational argument for buying the product/service (from customer point of view).

See method procedure and example for the unique selling points

27. EMOTIONAL SELLING POINTS – define why this is attractive

Define (only) 2 key selling points that are indicative of the main emotional argument for buying the product/service (from customer point of view).

See method procedure and example for the emotional selling points

POTENTIAL

28. SCALABLE – investigate the proportionality within the target market

Use 7 minutes to investigate whether your business concept can be scaled up or down and relate to markets and/or customers. If so, define what the efforts to make these changes are.

See method procedure and example for making it scalable

29. FLEXIBLE – investigate the adaptability towards market changes

Use 7 minutes to investigate whether your business concept can be changed to relate to other customers or markets. If so, define what the efforts to make these changes are.

See method procedure and example for making it flexible

30. SPIN OFF – generate new business opportunities

Use 7 minutes to investigate whether your business concept can generate new businesses at a later stage. Is there a possibility for a spin-off company specialising in part of the service? Is there a natural development in the product portfolio, such that new products or family of products could be developed?

See method procedure and example for spin offs

STRATEGY

31. GOALS & OBJECTIVES – long term perspectives

Long-term (Five-year) goals:

State specific, measurable objectives.
State market share objectives.
State revenue/profitability objectives.

See method procedure and example for setting the goals and objectives

32. ROLL OUT PLAN – how to get started

Make a plan for how to roll out the business and market it:

Segmentation of costumers
Price strategy
Promotion and advertising

See method procedure and example for making a roll out plan

PRESENTATION

33. REHEARSE THE PITCH – prepare for combat

Make a 2-minute oral presentation (supported by sketches) that explains how the product/service and business concept will be realised.

Read more on how to rehearse the pitch

34. COMPLETE PRESENTATION – make a camera-ready presentation

Compose your presentation of MAXIMUM 5 minutes in PowerPoint (.ppt) or PDF covering at least the Pain, the Cure and the Profit.

See method procedure and example for how to complete the presentation